Georgina Gilmore, Head of Enterprise Channel marketing, Vodafone UK

Georgina is head of enterprise channel marketing at Vodafone UK, a role which carries responsibility for all of Vodafone's marketing efforts directed at business customers including both the direct and in-direct channels.

During her time at Vodafone, Georgina has been a leader in the company's ongoing brand development and has presided over the restructuring of Vodafone's in-direct channel programme to take account of the converged nature of IT and communications in today's marketplace. As well as this she has championed the usage of digital media to equip the sales channels more effectively. She works closely with the sales leadership team, advising on channel strategy as well as new channel development including online.

Prior to joining Vodafone, Georgina worked for Cisco Systems across Europe. During this time she led the development and implementation of their commercial marketing strategy, with a particular focus on SME and mid-market customers, as well as creating Cisco's advanced technology marketing plan.

Prior to Cisco, Georgina held a number of senior marketing roles at Kodak, leaving the company as worldwide marketing manager. She began her career at Apple.