Simon is CEO of LOVEFiLM International, Europe¹s largest online DVD rental service that merged with Video Island in April 2006. Prior to the merger Simon was CEO of Video Island.

Before joining Video Island in July 2005, he held senior management positions at Riverdeep, Dell, Pepsi and Unilever, where he gained a wealth of relevant experience. Previously Simon was Worldwide COO and President at Riverdeep, one of the fastest growing interactive digital education and productivity software companies. 

He was also General Manager and VP of Dell¹s UK and Ireland Home and Small Business operations. Before that he was International VP of Sales Operations for PepsiCola, based in the US for three years and as General Manager and VP of PepsiCola UK where he launched Pepsi Max, Pepsi Blue and development of the Pepsi Music activity.